Women control about $5 trillion in U.S. business and consumer spending and influence some 80% of all such spending nationally. One key subset of women who have proportionally more discretionary income is the mass affluent. Living in households that earn more than $75,000 a year, they represent about one quarter of all women nationwide, or about 15% of the general public. Gallup Poll data reveal insights that are key to targeting this powerful consumer group.
Raksha Arora is a Senior Consultant for the Gallup World Poll.
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