10 March 2005

Chinese Consumers Go High-Tech

Gallup surveys in China reveal a tremendous growth in products that reflect a cutting-edge, technology-savvy lifestyle

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
Gallup surveys in China reveal tremendous growth in products that reflect a cutting-edge, technology-savvy lifestyle. And this trend isn't limited to consumers in big cities such as Beijing and Shanghai -- the entire nation is embracing a great leap forward in modern technology.
William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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http://poll.gallup.com/content/default.aspx?CI=14527
http://www.gallup.com/poll/14776/Internet-Use-Behind-The-Great-Firewall-China.aspx

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653

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