10 March 2005

Chinese Consumers Go High-Tech

Gallup surveys in China reveal a tremendous growth in products that reflect a cutting-edge, technology-savvy lifestyle

Customer Engagement

by William J. McEwen

Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"

Gallup surveys in China reveal tremendous growth in products that reflect a cutting-edge, technology-savvy lifestyle. And this trend isn't limited to consumers in big cities such as Beijing and Shanghai -- the entire nation is embracing a great leap forward in modern technology.

William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."

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Getting Six Billion People Online

The Future of the Internet

China's Battle of the Brands

China's Global Opportunities -- and Domestic Challenges

http://poll.gallup.com/content/default.aspx?CI=14527

http://www.gallup.com/poll/14776/Internet-Use-Behind-The-Great-Firewall-China.aspx

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

http://poll.gallup.com/content/default.aspx?CI=14527

http://www.gallup.com/poll/14776/Internet-Use-Behind-The-Great-Firewall-China.aspx

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653