10 February 2005

China's Global Opportunities -- and Domestic Challenges

Chinese companies are expanding overseas, but they may be losing a battle at home

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
Once a huge potential market for goods produced elsewhere, China has become a powerful global competitor in its own right. But as Chinese companies plan to expand into other lands, recent research suggests that those businesses may confront serious marketing problems at home.
William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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See also
China’s Successes and Looming Challenges
China's Battle of the Brands
China's Car Craze Is Cooling
China's Emerging Affluents
Chinese Consumers Go High-Tech
Marketing’s Missing Link
The Engagement Imperative
The Constant Customer
http://poll.gallup.com/content/default.aspx?CI=14527
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http://poll.gallup.com/content/default.aspx?CI=14527

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

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