13 January 2005

What Were They Thinking?

In the first of a two-part interview, a Nobel Prize-winning psychologist explains how context, perception, and faulty reasoning affect your customers -- and maybe you

A GMJ Q&A with Princeton Psychology and Public Affairs Professor Daniel Kahneman, winner of the 2002 Nobel Prize in economics
Nobel Prize-winner Daniel Kahneman touched off a quiet revolution when he showed economists how wrong they've always been about human decision making. In this exclusive interview, Dr. Kahneman, a Princeton psychology professor, tells how to avoid the pitfalls of faulty reasoning and make better decisions for yourself and your company.
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http://nobelprize.org/economics/laureates/2002/index.html

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