11 November 2004

Why Satisfaction Isn't Satisfying

Car dealers aren't the only ones bemoaning the inadequacy of customer satisfaction programs

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
Car buyers and dealers are disenchanted with customer satisfaction ratings. It's time for the industry to measure what matters most: customer engagement.
William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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World-Class Employee Engagement

The world's top-performing organizations understand that employee engagement is a force that drives business outcomes and is a leading indicator of financial growth. Beyond the dramatic difference engaged workgroups show in productivity, profitability, safety incidents, and absenteeism, engaged organizations have 2.6 times the growth rate in earnings per share (EPS) compared to organizations with lower engagement in the same industry.

World-Class Employee Engagement will take place at locations across the United States. To learn more about the event or to register, visit the World-Class Employee Engagement page on the Gallup Consulting Web site, or contact Mary Penner-Lovci (212.548.2940), Krista Volzke (402.938.6001), or Amy White (609.279.2233).

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

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