13 November 2003

Roadblocks to Customer Engagement (Part 1)

How to find and root out your company's “engagement killers”

by Tom Rieger and Guido M.J. de Koning
“Putting Customers First.” “We’re Customer Centric.” “Becoming a Customer-Focused Organization.” Initiatives like these are well-intentioned, but only a handful ever succeed -- because too many companies are structured in ways that keep them from achieving world-class levels of customer engagement.
Tom Rieger is a Principal of Gallup.
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Guido M.J. de Koning was a Principal and Performance Strategy Program Leader with Gallup.
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See also
Why You're Failing to Engage Customers
Roadblocks to Customer Engagement (Part 3)
Roadblocks to Customer Engagement (Part 2)
Giving Them What They Deserve
Picture This: Your Customer

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

Popular Topics Brand Engagement Business Consumers Customer Engagement Employee Engagement Innovation Leadership Performance Management Strengths-Based Development Workplace
Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
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