04 June 2009
PODCAST

Bankers, Meet Your Customers

An alarmingly low percentage of consumers say they have one particular employee they like to work with at their bank, according to a Gallup survey

by Douglas Berlon
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Bankers know plenty about their customers. They know their demographic data, their transaction activity, and their financial history. They likely know every necessary personal detail that will protect their assets. But do customers know their bankers? Probably not, Gallup says.
Douglas Berlon is Global Practice Leader, Financial Services with Gallup.
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See also
PODCAST:Where Do People Do Their Banking?
Customer Satisfaction: A Flawed Measure
Manage Your Human Sigma

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