19 March 2009

PODCAST:A Failure to Communicate

Amid a frenzy of recession-driven cost cutting, here’s one area where companies should increase budgets: creating dialogue with customers

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
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William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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A Failure to Communicate
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Copyright © 2009 Gallup, Inc. All rights reserved.
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