08 January 2009
PODCAST

How Banks Can Save Themselves

The percentage of Americans who give bankers high marks for their honesty and ethics plunged to an all-time low in 2008. Here are some effective ways to turn that opinion around.

by Douglas Berlon
Post A Comment
Amid the banking industry’s well-documented woes, the image of bankers was bound to take a hit. And so it has: The percentage of Americans who give bankers high marks for their honesty and ethics plunged to an all-time low in 2008. Here’s how to turn that opinion around.
Douglas Berlon is Global Practice Leader, Financial Services with Gallup.
Learn More >>
The content you are attempting to access is for subscribers to the Gallup Management Journal. You can subscribe by choosing the GMJ as one of your subscription selections under My Account. If you are already a subscriber,please log in.
Log In
Subscribe
Reader Comments
James Irvine Posted On 1/9/2009 12:58:23 PM

This is a succinct and helpful summary of the book 'Human Sigma'. What bankers need to do next is figure out how to communicate that they as individuals are truly authentic, well-meaning and that they empathise with their customers' concerns. While making sure that banking products are carefully explained and risks clarified to customers is essential, it also seems important to manage the second-by-second interactions with them carefully. Customers read our unconscious body language and tone of voice as we engage them, and a lack of authenticity in attitude will register with them even if we consciously use every technique in the book to appear genuine and caring. So my message to bankers is this: prepare yourselves first, then worry about what you want to communicate.
James Irvine, Team Egyii, Singapore

Report This Comment as Offensive
Please Login to Comment
Register or Login to add comment
Comments Usage Policy
Subscribe to GMJ
See also
Nurses Shine, Bankers Slump in Ethics Ratings
Confidence in U.S. Banks Down Sharply
Customer Satisfaction: A Flawed Measure
Manage Your Human Sigma
Americans' Satisfaction: There's No Place Like Home

Great Manager Program

The Great Manager Program incorporates the findings of Gallup's extensive and ongoing research. One of Gallup University's most popular programs, thousands of managers and executives from the world's most prestigious companies have attended.

Managers gain a greater understanding of themselves and their management style. They discover the employee-engaging concepts, strategies, and tools that assist them in unleashing the human potential within their organizations.

For more information about the Great Manager Program, contact Gallup University Enrollment and Admissions at 800.720.1640.

Popular Topics Brand Engagement Business Consumers Customer Engagement Employee Engagement Innovation Leadership Performance Management Strengths-Based Development Workplace
Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
Gallup®, A8™, Business Impact Analysis™, CE11®, Clifton StrengthsFinder®, the 34 Clifton StrengthsFinder theme names, Customer Engagement Index™, Drop Club®, Emotional Economy™, Employee Engagement Index™, Employee Outlook Index™, Follow This Path™, Gallup Brain®, Gallup Consulting®, Gallup Management Journal®, GMJ®, Gallup Press®, Gallup Publishing™, Gallup Tuesday Briefing®, Gallup University®, HumanSigma®, I10™, L3™, PrincipalInsight™, Q12®, SE25™, SF34®, SRI®, Strengths Spotlight™, Strengths-Based Selling™, StrengthsCoach™, StrengthsFinder®, StrengthsQuest™, TeacherInsight™, The Gallup Path®, and The Gallup Poll® are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. These materials are provided for noncommercial, personal use only. Reproduction prohibited without the express permission of Gallup, Inc.