(New York, NY) The Gallup Organization, a renowned research,
training, and consulting firm, announces the formation of its own
publishing unit. Gallup Press will debut in September 2004. The
publisher will offer books on business, management, education, the
social sciences, religion, and current affairs.
Gallup authors have written books for more than 60 years, but
the audience for the organization's work grew dramatically in 1999
with the publication of the New York Times bestseller
First, Break All the Rules (Simon & Schuster), which
now has 1 million copies in print. In 2001, the company followed
that successful title with Now, Discover Your Strengths
(The Free Press), also a New York Times bestseller with
more than 500,000 copies in print.
Gallup Press will publish books and periodicals across all forms
of media -- books, CDs, workbooks, audiotapes, journals, and
magazines -- including the Gallup Management Journal, an
online monthly founded in 2001 that currently has more than 75,000
subscribers. The Gallup Organization will manage Gallup Press as an
independent business within the organization. Other businesses
within Gallup include Gallup Consulting (a global management
consulting firm), Gallup University (a global provider of
management education), and The Gallup Poll (a global supplier of
news media built on the opinions of the world's citizens). While
Gallup Press will interact with these other Gallup businesses, it
will be a separate revenue and profit center.
For Gallup, the launch of Gallup Press marks a departure from
publishing almost entirely through outside entities. "We have
learned a great deal from our publishing partners, which include
Simon & Schuster and Warner Books," says Gallup Press Executive
Publisher Larry Emond. "But we feel the time is right to create our
own publishing business." Gallup Press will be the primary
publisher of books based on Gallup-generated content and written by
Gallup professionals and other authors who will draw on Gallup data
and/or Gallup-approved research to illustrate their ideas. Gallup
Press will manage all aspects of the publishing process except for
distribution and some aspects of promotion. Publishers Group West
(PGW) will handle distribution. Goldberg McDuffie Communications, a
New York-based public relations firm, will support promotion.
The editorial mission of Gallup Press is:
Gallup Press exists to educate and inform the people who govern,
manage, teach, and lead the world's six billion citizens. Each book
meets The Gallup Organization's requirements of integrity, trust,
and independence and is based on Gallup-approved science and
research.
All books will be considered, evaluated, and ultimately
published with this editorial mission in mind.
In its first season (fall 2004), Gallup Press will publish:
How Full Is Your Bucket? Positive Strategies for Work and
Life
By Tom Rath and Donald O. Clifton, Ph.D.
Organized around a simple metaphor of a dipper and a bucket,
How Full Is Your Bucket? shows how even the smallest
interactions we have with others every day profoundly affect our
relationships, productivity, health, and longevity.
Living Your Strengths: Discover Your God-Given Talents and
Inspire Your Community
By Albert L. Winseman, D.Min., Donald O. Clifton, Ph.D., and Curt
Liesveld, M.Div.
Even in a country as religious as the United States, many people
feel disengaged from their faith communities. More than half report
that they don't get the opportunity to do what they do best in
their congregation. Living Your Strengths shows people how
to identify and affirm their talents, use them for growth and
service, and discover their true calling.
Books in development for 2005-2006 include:
The Chinese Consumer
Based on a 10-year study by The Gallup Organization, The
Chinese Consumer provides the most accurate picture yet of the
lifestyles, values, attitudes, and behaviors of the modern Chinese
consumer. The decade-long research project included 40,000
interviews conducted throughout mainland China, rather than in just
the major cities. The interviews were completed in 1994, 1997,
2001, and 2004.
The Seven Demands of Leadership
After decades of research and thousands of interviews with great
leaders, The Gallup Organization has uncovered seven factors that
are crucial to leadership success in any role. They are: Visioning,
Mentoring, Knowing Self, Making Sense of Experience, Maximizing
Values, Building a Constituency, and Challenging Experience. Built
on this model, The Seven Demands of Leadership offers
readers a fresh approach and innovative ideas to reenergize their
vision for the future.
Vital Friends
For years, employers have discouraged close friendships at work,
when in fact, they should do the exact opposite. Based on Gallup's
new "Vital Friend Assessment," Vital Friends helps readers
identify the friendships -- in 10 categories -- that make their
work and home lives more positive and productive.
Strengths-Based Schools
Leaders of American schools are approaching a crossroads. They can
continue to struggle with outdated assumptions and increasingly
demoralizing workplaces, or they can step back and reexamine what
students must take away from schools to fulfill their potential in
life -- and what teachers need to help them get it.
Strengths-Based Schools makes the case that it's time for
students, teachers, and schools to reorient the learning process
around better understanding -- and use -- of the strengths of
individuals.
Strengths-Based Teaching
Based on three decades of research and consulting with more than
1,000 school districts, this book reveals the key to being a
world-class teacher: focusing on greatest talents and developing
strengths. Most books and development programs for teachers are
built on the school district's goals or standard learning
objectives. Strengths-Based Teaching is not. This book
focuses on the individual, starting with each reader's top five
themes of talent as measured by StrengthsFinder, Gallup's Web-based
talent assessment.
Strengths-Based Parenting
Gallup's StrengthsFinder assessment has helped more than 1 million
people discover their talents, then maximize and apply those
talents in the workplace. The most frequent question researchers
hear from parents who have taken the assessment is: "Now that I
know my talents, how can I use them to become a better parent?"
Strengths-Based Parenting answers the question by showing
readers how to develop strengths in their parenting styles by
applying what they naturally do best.
Emond says there is great enthusiasm within the company for the
new venture. He adds, "The Gallup Organization is in the business
of helping people make informed decisions that create more
effective organizations, communities, and nations. Gallup Press
will play a crucial role in that mission by delivering
research-based discoveries and ideas to the world."
Learn more about Gallup Press Executive Publisher Larry
Emond
Learn more about Gallup Press Editorial Director Geoffrey
Brewer