8 April 2004

Flawed Assumptions Can Defeat Your Business

What an Indian cricket star’s disastrous turn as a team captain tells us about selecting and developing employees

by Ashok Gopal
In today’s global economy, the only way to build sustained business success is through emotionally engaging customers and employees. But beware: Failure is guaranteed if you follow these four faulty assumptions.
Ashok Gopal is a Principal with Gallup. He is based in Singapore.
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The world's top-performing organizations understand that employee engagement is a force that drives business outcomes and is a leading indicator of financial growth. Beyond the dramatic difference engaged workgroups show in productivity, profitability, safety incidents, and absenteeism, engaged organizations have 2.6 times the growth rate in earnings per share (EPS) compared to organizations with lower engagement in the same industry.

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