11 September 2008

Good Pricing Strategies for Bad Times

Two experts on marketing offer insights into keeping profits up and consumers buying

by Jennifer Robison
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Setting pricing strategies is never easy, but it’s even more challenging in a tough economy. If you aren’t sure you’re getting the most out of your prices when times are flush, how do you know what to charge when consumers are reluctant to buy at all? To tackle this problem, businesses must first understand the psychology of their customers.
Jennifer Robison is a Senior Editor for the Gallup Management Journal.
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See also
The High Price of Price Distortions
Why Ethics Matter in a Downturn
Conditions Ripe for a Midsummer Night’s Headache
Manage Your Human Sigma
The Constant Customer

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

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