14 August 2008

How Banks Can Rebuild Customer Confidence

Lack of confidence hurts revenue. But with the right steps, the financial services industry can get it back.

by Jennifer Robison
Post A Comment
Headlines notwithstanding, the outlook for banks is hardly all gloom and doom. “It will get better -- it just takes time for things to right themselves,” says Gallup’s chief economist. He and a financial services expert explain how banks can turn things around.
Jennifer Robison is a Senior Editor for the Gallup Management Journal.
The content you are attempting to access is for subscribers to the Gallup Management Journal. You can subscribe by choosing the GMJ as one of your subscription selections under My Account. If you are already a subscriber, please log in.
Login
Subscribe
Reader Comments
Gregory Starr on 8/20/2008 9:00:47 PM

A majority of banking customers are not getting personally burn by indiscretion in the banking world. Most of us have seen it before and we'll probably see it again. For most of us, it is business as usual. If management panics and goes all the way down to customer services for cost cutting, they have not only stuck a plain label over their time honored bank sign but cause loyal, long term customers to feel betrayed. Betrayal is difficult to live with and hard to forget. A loyal customer is a tremendous asset not to be taken lightly.

Report This Comment as Offensive
Please Login to Comment
Register or Login to add comment
Gallup Usage Policy
Subscribe To GMJ
See Also

Gallup MBA/MA Program

The master's program designed by Gallup consulting experts and faculty from the top-ranked University of Nebraska-Lincoln is so different, alumni often call it the "Anti-MBA."

This program combines Gallup's best science in behavioral economics, management, leadership, HumanSigma, and strengths with the "lean thinking" pioneered by Toyota, then couples it with traditional business competencies such as accounting, finance, and classic economics.

To learn more about the program, visit the Gallup/UNL MBA/MA in Executive Leadership Web site, or contact Sara Harris at 800.288.8593.

Copyright © 2008 Gallup, Inc. All rights reserved.
Gallup®, A8™, Business Impact Analysis™, CE11®, Clifton StrengthsFinder®, the 34 Clifton StrengthsFinder theme names, Customer Engagement Index™, Drop Club®, Emotional Economy™, Employee Engagement Index™, Employee Outlook Index™, Follow This Path™, Gallup Brain®, Gallup Consulting®, Gallup Management Journal®, GMJ®, Gallup Press®, Gallup Publishing™, Gallup Tuesday Briefing®, Gallup University®, HumanSigma®, I10™, L3™, PrincipalInsight™, Q12®, SE25™, SF34®, SRI®, Strengths Spotlight™, Strengths-Based Selling™, StrengthsCoach™, StrengthsFinder®, StrengthsQuest™, TeacherInsight™, The Gallup Path®, and The Gallup Poll® are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. These materials are provided for noncommercial, personal use only. Reproduction prohibited without the express permission of Gallup, Inc.