11 March 2004

Managing in an Economy of Emotion, Not Reason (Part 2)

Great organizations confront three key questions when they try to build sustainable growth

by Ashok Gopal
Great organizations know they are competing in an economy grounded in human interactions and connections. But how do they build sustainable growth in an emotional economy? What do they know that other organizations don’t?
Ashok Gopal is a Principal with Gallup. He is based in Singapore.
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