11 March 2004

Managing in an Economy of Emotion, Not Reason (Part 2)

Great organizations confront three key questions when they try to build sustainable growth

by Ashok Gopal
Great organizations know they are competing in an economy grounded in human interactions and connections. But how do they build sustainable growth in an emotional economy? What do they know that other organizations don’t?
Ashok Gopal is a Principal with Gallup. He is based in Singapore.
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See also
Managing in an Economy of Emotion, Not Reason (Part 1)
Management Wisdom From a Neuroscientist
Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential
Driving Performance in the Emotional Economy
Measuring the Right Stuff

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

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