12 June 2008

Transformational Change in Higher Education

Tearing down silos and building a brand at Nova Southeastern University

by Barbara Packer-Muti, Ed.D., and Robert Lockwood
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Nova Southeastern University in Florida has gone to vast lengths to build its brand, in much the same way a successful business would. Here's how the school applied management practices commonly used in corporations and governmental organizations to its brand-building effort.

Barbara Packer-Muti, Ed.D., is Quality Enhancement Plan Assessment Director at Nova Southeastern University.

Robert Lockwood is a Partner with Gallup.

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See also
To Woo Students, Colleges Choose Names That Sell
Knowing Your Company’s Vital Signs
Building a Brand in Higher Education
A Popular Idea That's Dead Wrong
Running a College Like a Business

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