8 November 2007

Who Are Your Promise Keepers?

Your company must do more than make promises to consumers. You need brand ambassadors who deliver on them.

by William J. McEwen with Jennifer Robison
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Your company must do more than make promises to consumers. You need brand ambassadors who deliver on them, says William J. McEwen, author of Married to the Brand.
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Reader Comments
Vida J E D'Souza on 12/14/2007 2:47:20 AM

I enjoyed this article. Lets have some more like this!
Thanks

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