13 March 2003

Global Tensions and Your Sales Force

Will growing differences between America and Europe have an impact on your reps' ability to sell?

by Benson Smith and Tony Rutigliano
Authors of Discover Your Sales Strengths (Warner Books, 2003)
As tensions between the United States and Europe mount -- along with talk of punitive boycotts -- will U.S. companies feel the pinch? Will French and German businesses suffer declining sales in the U.S.? It's possible, and sales managers must know how to cope. Our experts' research-based insights will help.
Tony Rutigliano, a Strategic Consultant with Gallup, is coauthor of Discover Your Sales Strengths (Warner Books, 2003).
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Benson Smith is coauthor of Discover Your Sales Strengths (Warner Books, 2003).
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