8 January 2004

Why Big Lots Customers Keep Coming Back

The giant retailer keeps prices low -- but its stock value high -- by engaging employees, who in turn engage customers

A GMJ Q&A With Brad Waite, executive vice president of Big Lots
The giant retailer keeps prices low -- but its stock value high -- by engaging employees, who in turn engage customers
Gabriel Gonzalez-Molina is an author and lecturer for Gallup. He is coauthor of Follow This Path: How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential (Warner Books, 2002).
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