Lydia Saad, Senior Consultant, Market Research/Opinion Research Consultant with Gallup, is based in Gallup’s Princeton office. As Senior Editor of
The Gallup Poll, Saad directs the Gallup Poll Social Series, a set of monthly trend-based polls dealing with public opinion on political, social, and economic issues facing the nation.
From 1994 to 2000, Saad served as Managing Editor of The Gallup Poll, and she continues to be a Contributing Analyst on the Gallup team producing this poll. Since joining Gallup in 1992, Saad has directed several of Gallup’s multicountry international surveys and contributed to Gallup Poll social audits dealing with race, income, and gambling. She has also served as lead analyst for public opinion surveys sponsored by the National Science Foundation, the Consulate General of Japan, and the Chicago Council on Foreign Relations. Saad helped produce the landmark 2002 Gallup Poll of the Islamic World.
Saad writes weekly articles analyzing poll data for publication on Gallup’s Web site, www.gallup.com, and for Gallup’s premier online news publication, The Gallup Poll Tuesday Briefing. Her work in the area of pre-election polling methods and her analysis of public opinion on issues ranging from abortion to the economy has been published in
Public Opinion Quarterly,
Public Perspective Magazine, and the
American Journalism Review. She is also a contributing writer to the 1996 and 1997 editions of
Where America Stands, published by John Wiley and Sons.
A member of the American Association for Public Opinion Research (AAPOR) since 1992, Saad served from 1999-2000 as an elected member of the AAPOR executive council and as Chair of Publications and Information. Saad earned her bachelor’s degree in political science at Villanova University and her master’s degree in political science/survey research at the University of Connecticut.