Ashok Gopal is a Principal with Gallup in the Asia-Pacific region. Since joining Gallup in 1997, Gopal has been an integral part of Gallup’s employee engagement practice team, which is charged with developing, refining, and enhancing ways to measure and manage workplace and customer conditions that link to crucial business outcomes.
During his time with Gallup India and since 2003, with Gallup Singapore, Gopal has consulted with more than 100 organizations across the Asia-Pacific region in the areas of customer and employee engagement. His consulting insights help Gallup’s client companies to unleash their greatest asset — their human potential. His client portfolio spans the software, auto, telecom, and financial services industries and includes global organizations. He has worked closely with corporate leadership teams and CEOs, helping them transform the human resources focus from a leader-led model to a manager-led one. In addition to his leadership consulting work, Gopal works closely with managers in Gallup’s client organizations, teaching them how to create great workplaces and to drive customer engagement.
During the past few years, a major focus of his work has been quantifying the business impact of human potential, and he lectures frequently on management issues at industry forums in the Asia-Pacific region. He played a major role in the development of Gallup’s book
Follow This Path: How the World’s Leading Organizations Drive Growth by Unleashing Human Potential
and is a co-author on the Asian edition. He writes regularly for several management publications and is a contributing writer to the
Gallup Management Journal.
Prior to joining Gallup, Gopal had stints in marketing and advertising. He began his career in marketing with the National Dairy Development Board in India, then followed it with work in advertising with Lowe & Bozell and social research with a unit of J. Walter Thomson. Gopal earned his master’s degree in business administration from the Institute of Rural Management, Anand (IRMA) in Gujarat, India in 1989.