Bill McEwen is a Global Practice Leader with responsibility for Gallup’s initiatives in managing brand equity, brand communications, and brand/customer engagement. He consults with many of Gallup’s largest international clients in the automotive, retail, telecommunications, and financial services industries. Bill is the author of
Married to the Brand
(Gallup Press, 2005) and is also coauthor of "
Inside the Mind of the Chinese Consumer," which was published in the March 2005 issue of the
Harvard Business Review.
Prior to joining Gallup, Bill held senior research, planning, and account management positions for several multinational advertising agencies, including McCann-Erickson, FCB, and D’Arcy. He has worked with brand leaders in packaged goods, beverages, commodities, public utilities, and banking.
Bill also served as Director of Product Development for the California Milk Advisory Board and was a tenured Communication Sciences faculty member at the University of Connecticut. He has a doctorate from Michigan State University, has published extensively in marketing and advertising journals, and has been a frequent conference speaker.
Books
Married to the Brand