September
2008
23 September 2008
The stock market remains volatile, and credit markets have been frozen. The question is: Will the panic move from Wall Street to main street -- and if it does, will it make a bad economic situation worse? Two esteemed economists and a Nobel Prize-winning psychologist argue that cooler heads should -- and really must -- prevail.
11 September 2008
If you’re worried about competing on a global scale, relax and don’t believe the hype, says renowned economist John Helliwell: You might have more to fret about -- and more to gain -- in your own local market.
11 September 2008
Many of us buy into the myth that talent and motivation are totally separate things. A strengths-based approach, however, debunks this. Simply put, your talents are your motivations; they’re usually inseparable. A strengths expert explains.
11 September 2008
Gallup’s chief economist explains how global mispricing costs all of us more than we know, evaluates the effect of the value of the dollar on the U.S. economy, and notes what it all means to consumers.
11 September 2008
Setting pricing strategies is never easy, but it’s even more challenging in a tough economy. If you aren’t sure you’re getting the most out of your prices when times are flush, how do you know what to charge when consumers are reluctant to buy at all? To tackle this problem, businesses must first understand the psychology of their customers.
11 September 2008
Changing your brand promise involves a lot more than altering your advertising. That’s because whether you’re selling casual dining, SUVs, or daily newspapers, the promise isn’t the only thing that matters -- the delivery counts too.
