September
2005
16 September 2005
Married to the Brand: Why Consumers Bond With Some Brands for Life, by William J. McEwen, draws on more than 60 years of research from The Gallup Organization to examine how and why we connect to the products we use and the brands we buy.
08 September 2005
Bestselling author and Internet visionary Bruce Judson has some straightforward advice for entrepreneurs, as well as enterprising managers and employees within larger companies: Leverage breakthroughs in technology. And, most importantly, do what you do best.
08 September 2005
Executives who spend time in their companies' call centers learn an awful lot about how employees and customers really feel about their business. Maybe it's time you paid a visit.
08 September 2005
Every brand is called on to demonstrate its excellence not just once, but at every single consumer encounter, every day. According to the author of Married to the Brand, the great ones are those that manage to execute their brand promise with unmatched consistency.
08 September 2005
Who is the most successful salesperson on your team? The one with the best product knowledge? Or the greatest sales skills? Or the most in-depth understanding of your customers? If you picked any of these, you were wrong. Rather than guess what drives sales success, learn the right answer from America's best sales force.
08 September 2005
Physicians can create tremendous value for healthcare organizations by the revenue they generate through referrals. So it's essential for healthcare executives to understand the concept of physician engagement -- not only how to measure it, but how to improve and sustain it.
