September
2005
Who is the most successful salesperson on your team? The one with the best product knowledge? Or the greatest sales skills? Or the most in-depth understanding of your customers? If you picked any of these, you were wrong. Rather than guess what drives sales success, learn the right answer from America's best sales force.
Executives who spend time in their companies' call centers learn an awful lot about how employees and customers really feel about their business. Maybe it's time you paid a visit.
Physicians can create tremendous value for healthcare organizations by the revenue they generate through referrals. So it's essential for healthcare executives to understand the concept of physician engagement -- not only how to measure it, but how to improve and sustain it.
Bestselling author and Internet visionary Bruce Judson has some straightforward advice for entrepreneurs, as well as enterprising managers and employees within larger companies: Leverage breakthroughs in technology. And, most importantly, do what you do best.
Every brand is called on to demonstrate its excellence not just once, but at every single consumer encounter, every day. According to the author of Married to the Brand, the great ones are those that manage to execute their brand promise with unmatched consistency.