August
2005
Creative workers constitute 30% of the American workforce, add trillions of dollars to the country's GDP, and earn 50% of the salaries, notes Richard Florida, author of bestseller The Rise of the Creative Class. So understanding the nature of creativity is more important than ever. In this interview, Florida uncovers what creative workers really want, how to manage them, and whether it's even possible to keep them around.
Executives from some of the world's leading retailers report that they want more business from their current customer base. The question on all of their minds is: How can their companies achieve this aim? Here are four key strategies these leaders are pursuing.
As Chinese consumers demand more goods, businesses have been aggressively competing to reach this huge market. But which companies will win this battle? And which won't make the cut? Find clues in Gallup's China survey.
Effective public speaking is essential to business success, for executives as well as front-line employees. But if you dread public speaking -- or feel you're not good at it -- don't worry. You have plenty of innate talents that will help you become an effective communicator.
Millions of consumer interviews over six decades have revealed what consumers really think about brands. Results from that Gallup research will surprise some company managers. This excerpt from the upcoming book Married to the Brand uncovers key findings.