June
2005
09 June 2005
In an industry with chronic turnover, Weiser Security has discovered an innovative way to retain talented employees while keeping customers engaged. The company has created a model that organizations in any industry can follow.
09 June 2005
Lousy companies sell 100% on price. Great companies pursue a strategy of organic growth. The key to that strategy is how organizations perform one customer at a time. So here's the million-dollar question for executives: Is your company a partner with every customer, or just a vendor? Consider your answer carefully, because it will determine your stock price.
09 June 2005
Marketers have long treated "store" brands and "private labels" as inferior to big-name brands. But product marketers and retail chains don't determine the status of a brand -- consumers do.
09 June 2005
That's just one of the myths that decrease the effectiveness of your sales force. The fact is, top performers are no taller, no thinner, and no more attractive than average reps. And those great salespeople don't necessarily have a better education or more experience either. Beware of the "glare" factor.
09 June 2005
They control 67% of the wealth in the U.S. and have some surprising characteristics, according to Gallup Poll data. How can marketers appeal to this discriminating and diverse demographic?
