08 April 2004
In today’s global economy, the only way to build sustained business success is through emotionally engaging customers and employees. But beware: Failure is guaranteed if you follow these four faulty assumptions.
08 April 2004
In this month’s excerpt from Animals, Inc: A Business Parable for the 21st Century, the newly promoted Scarecrow reports for his first day in the exciting world of Egg Production -- only to discover that he’s charged with the impossible (and demoralizing) task of trying to lay eggs.
08 April 2004
Attracting new customers requires more than building trust. Companies must create brand passion, and "business as usual" just won't do.
08 April 2004
If you want to improve the quality of your sales organization, start by improving the quality of your front-line managers.
08 April 2004
How do you build one of the world’s greatest companies? Not by obsessing about the competition, says Paul Higham, Wal-Mart’s former marketing chief. The key is forging strong emotional connections with customers.
