June
2002
A recent ad campaign serves as a cautionary tale for marketers in any industry. The campaign made political advertising history and attracted national attention. It was great work, its creator claimed -- but the candidate didn't win. Then who did? And how can a patently unsuccessful campaign qualify for greatness?
Companies install CRM systems because they want to increase their call center's performance and enhance revenue. Unfortunately, all too often, companies and their call centers relearn an old lesson: Computers don't know everything.
Employees join an organization enthusiastic and committed. But often, that first year on the job is their best. What can managers do to enhance employee engagement for the long term? Curt Coffman shares tips that can help managers spot employees who are becoming disenchanted and strategies that managers can use to reverse the slide.