November
2002
Time may be a manager's most precious commodity, but it's severely limited. What's the best use of your time? Should you be spending most of it motivating your sales force's superstars, coaching your middle-of-the road performers, or trying to "fix" your laggards? Gallup's answers may surprise you.
Hoping to build world-class brands, companies continue to spend millions of dollars on advertising. But some experts now question whether this is a worthwhile strategy -- or ever has been. If these marketing gurus are correct, the outlook isn't good for ad departments and agencies.
In a bad economy, companies face the daunting challenge of maintaining high morale and productivity. It isn't easy. But businesses that can keep their employees focused and engaged will survive -- and even thrive. In this GMJ Q&A, Gallup's best-selling author Curt Coffman shares insights from the world's greatest managers.
Great organizations are masters of human psychology. They recognize and unleash the innate abilities of employees -- and match them to the right roles, according to the authors of Follow This Path (Warner Books, October 2002).