December
2002
How well do you set expectations for your sales team? You might be surprised by how poorly your reps rate your performance in this critical area. Here's how to make sure you are communicating clearly -- and in a way that delivers measurable results.
What do a great musician and one of the top basketball players of all time have in common? They have made the most of their innate talents -- something that the best performers do in all fields, according to the authors of Follow This Path (Warner Books, October 2002).
Is there a cure for what ails advertising? Perhaps, but agencies will have to make major changes in how they create advertising campaigns. And companies will have to radically rethink how they spend their precious brand-building resources.
If you are miserable at work -- or just itchy for a new challenge -- then it's time to start building a career around your talents and strengths. Managers, too, can help employees flourish rather than flounder, by tapping into their innate abilities.