April
2003
In 1996, Audi ranked dead last among luxury makes in the United Kingdom on traditional measures of owner satisfaction and loyalty. So the company developed an ambitious plan to reinvent Audi UK from the ground up. Audi's stunning success offers a model of how to drive growth and engineer a dramatic turnaround by creating a superior customer experience.
Most pay systems reward equality, not excellence. They repel top performers and coddle the mediocre. Is your company's performance plan driving away your best people?
Many employees have only a vague sense of what their talents are, if they know them at all. Their performance improves when they can actually name their talents and start intentionally using them. Here's how managers can help them do just that.
There is no special gift that great managers have and others don't. Instead, the best managers draw on their Signature Themes to inspire their salespeople.