October

2003

Senior executives are busy forecasting sales for next year. They’re examining competitors, market trends, economic projections, consumer confidence reports, and an array of other information. Take note: Good plans don’t come from looking at the most data but from evaluating the right data. Here’s the information that matters most to you.
This industry’s marketers are ordering the wrong solutions to their supersized sales woes. They don’t realize that what it takes to initially bring people in the door -- or up to the drive-through window -- may be quite different from what it takes to lure them back. And the real goal is to get hungry customers to return weekly, or even daily.
The final article in this three-part series shows companies how to manage two vastly different workgroups: one in turmoil, and one just great.
Gallup's latest national survey finds Singapore's workforce to be one of the world's most disengaged. What does the country need? Better front-line managers.
If financial services firms really want to win back the public’s trust, they must go beyond simply following the rules. Anyone can comply with Sarbanes-Oxley, but only superior firms truly engage their customers.
As the business community in Thailand struggles with organizational change, two Gallup management experts in that country tell how to transform boardroom ideas into tangible business success.

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