08 December 2005
Happy employees are better equipped to handle workplace relationships, stress, and change, according to the latest Gallup Management Journal survey. Companies that understand this, and help employees improve their wellbeing, can boost their productivity.
08 December 2005
Why do consumers make lifetime commitments to some brands, while "divorcing" others? What happens to customers when they feel the brand promise has been broken? The author of the recently released Married to the Brand tackles these and other questions on the minds of marketers.
08 December 2005
When hotel guests arrive to a packed lobby, they feel anxious -- not a good way to start their stay. But smart managers know how to deploy their staffs to turn a tense situation into an opportunity to build customer engagement.
08 December 2005
Some people excel in the art of time management, while others are never able to keep up. Whatever the case, we all could stand to improve in this area, and our odds of doing that are better if we make the most of our innate talents.
08 December 2005
Roy Spence, the creator of ads for Wal-Mart, Southwest Airlines, BMW, and the U.S. Air Force -- among other major organizations -- tells how a sense of purpose can sustain a business. In a candid interview, "Reverend Roy" also offers blunt opinions on why values connect with customers but morals don't, and how advertising can have value in a fractured media world.
