March
2008
Powerhouse brands such as Chrysler, Sears, Visa, and Coca-Cola have recently changed their marketing leadership. Are the cast-off executives victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? Bill McEwen, author of Married to the Brand, tackles these questions, which are daunting today's marketing chiefs at companies across many industries.
Hospitals have been worried about the steady stream of nurses exiting the profession and the relative trickle of those entering it. That concern led two researchers to tackle these essential questions: What makes nurses stay? And what makes nurse managers, who are responsible for managing and motivating nurses, stay -- and stay engaged in their jobs? Here's what they discovered.
Globalization has inspired this fascinating turn of events: The type of management science usually reserved for large, multinational companies is starting to be applied to small businesses in Mexico -- and it's boosting bottom lines. Find out how.
Contrary to conventional wisdom, job seekers from different generations -- Baby Boomers and members of Generations X and Y -- often look for the same things from prospective employers, according to recent Gallup research.
Employee and customer engagement are leading indicators of financial performance. The authors of Human Sigma: Managing the Employee-Customer Encounter explain.
This element is measured by the statement “In the last six months, someone at work has talked to me about my progress.” Some people think a performance review will suffice. But it’s not nearly enough, write the authors of 12: The Elements of Great Managing.