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Engaging Customers -- All Day, Every Day
September 14, 2006
Fully engaged customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth. That's exactly why so many call centers survey customers to determine their level of engagement. But what ...
Is That a Neuromarketer in Your Brain?
January 12, 2006
Some marketers think that by using high-tech neurological equipment that traces brain activity, they can learn what makes consumers tick and create more successful ads. Setting aside its Big Brother implications, does neuromarketing even work? ...
Fixing a "Sneaky Broke" Hotel
October 13, 2005
How a focused and determined new manager of an underperforming hotel tightened expectations, showed the staff their potential, and turned the property's finances around.
Why Can't Women Be Leaders Too?
October 13, 2005
When companies overlook women for executive positions, they ignore a vast talent pool and undermine their profitability. So argues Robin Gerber, author of the newly released Katharine Graham: The Leadership Journey of an American Icon. In this ...
Securing Growth Through a Great Workplace
June 9, 2005
In an industry with chronic turnover, Weiser Security has discovered an innovative way to retain talented employees while keeping customers engaged. The company has created a model that organizations in any industry can follow.
Wachovia Takes Customer Engagement to the Bank
July 8, 2004
Wachovia is doing great things for customers and shareholders, but this wasn't always the case. Just a few years ago, service hit a low point, and the company struggled to keep its customers. A crucial factor in Wachovia's turnaround, says CFO ...
Why Big Lots Customers Keep Coming Back
January 8, 2004
The giant retailer keeps prices low -- but its stock value high -- by engaging employees, who in turn engage customers
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Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
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