November 13, 2008
Organizations can’t measure and manage employee and customer experiences as separate entities. This is the first rule of HumanSigma. Here’s how two very different companies -- ASB Bank and Waste Management, Inc. -- applied the rule to make their ...
October 9, 2008
To maintain profits, many businesses are continually looking for ways to reduce costs. Shortchanging the customer experience, however, may cause long-term problems.
September 11, 2008
Setting pricing strategies is never easy, but it’s even more challenging in a tough economy. If you aren’t sure you’re getting the most out of your prices when times are flush, how do you know what to charge when consumers are reluctant to buy ...
September 11, 2008
Changing your brand promise involves a lot more than altering your advertising. That’s because whether you’re selling casual dining, SUVs, or daily newspapers, the promise isn’t the only thing that matters -- the delivery counts too.
September 11, 2008
Gallup’s chief economist explains how global mispricing costs all of us more than we know, evaluates the effect of the value of the dollar on the U.S. economy, and notes what it all means to consumers.
September 11, 2008
If you’re worried about competing on a global scale, relax and don’t believe the hype, says renowned economist John Helliwell: You might have more to fret about -- and more to gain -- in your own local market.
August 14, 2008
Fulfilling the requirements of an Islamic customer base and complying with Islamic banking principles isn’t easy, and few banks do it well. But for any bank serving a large Muslim population, the effort can be worth it.
June 12, 2008
Organizations continually feel pressure to improve efficiency and reduce costs while also meeting the demands of their increasingly time-starved customer base. Customers constantly seek speedier and more convenient access, wherever and whenever ...
June 12, 2008
Robert Frank, author of The Economic Naturalist, shares his take on the “miserably bad job” most colleges do of teaching economics and explains the effect it has on economic decision making. He also tells why simple questions like the ones his ...
May 8, 2008
Many people are, particularly in the U.S. It's time for a reality check. Two experts reveal how the economic boom has actually changed China, what stands in the way of the country's further growth, and what companies from other countries should ...
