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Why Car Buyers Buy
October 14, 2004
The auto industry continues to ignore the enormous impact of consumer emotions. This despite the fact that research reveals that auto buyers are motivated not just by confidence in vehicle performance but also by real passion for the brand.
Toyota Applies Quality Management to People
August 14, 2003
Toyota is one of the best-run companies in the world. Much of its success is due to "lean thinking," a concept that aims to create additional value for the end customer, according to Mike Morrison, Dean of Toyota University. Morrison recently ...
Audi's Drive to Service Excellence
April 10, 2003
In 1996, Audi ranked dead last among luxury makes in the United Kingdom on traditional measures of owner satisfaction and loyalty. So the company developed an ambitious plan to reinvent Audi UK from the ground up. Audi's stunning success offers ...
Killing the Brand
February 13, 2003
The first rule for building a great brand is "Don't make promises you can't keep." But companies fail to deliver on their promises. Why? And what are the consequences?
All Together Now
March 15, 2002
Team-building was a high priority when Toyota Motor Sales USA opened its parts center in California in October 1996. Toyota's concerted effort to create great teams -- and the productivity that resulted -- illuminates what makes teams truly ...
The Human Side of Brand
June 17, 2001
Imagine meeting your car dealer for lunch just to catch up. Or imagine a mechanic at the dealership working late because he promised your car would be back to you on time. Sound like a fantasy? Not at Audi USA. So how has Audi transformed ...
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Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
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