November 9, 2006
Does spending on workplace learning and development deliver measurable business results? Is employee education a "nice to have" for organizations, rather than an essential investment? The retailer Ann Taylor has been wrestling with these ...
February 9, 2006
Live bands and latte bars have become all the rage at retail stores that are trying to add hype to the shopping experience. These bells and whistles may draw shoppers in the door, but do they really strengthen customer relationships?
October 13, 2005
While many other positions in a retail operation are crucial, a great store manager can motivate a team and dramatically improve customer relations -- and sales. This is a story about one such manager.
August 11, 2005
Executives from some of the world's leading retailers report that they want more business from their current customer base. The question on all of their minds is: How can their companies achieve this aim? Here are four key strategies these ...
July 14, 2005
The speedy and exhausting launch of a huge new Cabela's store could have destroyed the morale of its employees. But an exceptionally inspiring manager connected those employees to the store's mission, and the team overcame staggering challenges. ...
June 9, 2005
They control 67% of the wealth in the U.S. and have some surprising characteristics, according to Gallup Poll data. How can marketers appeal to this discriminating and diverse demographic?
June 9, 2005
Marketers have long treated "store" brands and "private labels" as inferior to big-name brands. But product marketers and retail chains don't determine the status of a brand -- consumers do.
May 12, 2005
As retailers shift from mass marketing to targeting specific groups of consumers, they're becoming increasingly innovative. Here are some of their more creative strategies to localize and personalize their marketing.
April 14, 2005
They've doubled in numbers in just five years, and they've been on a buying spree that's far from over, according to the Gallup Poll of China. But are the country's affluent happy with their work and their lives?
March 10, 2005
Women control about $5 trillion in U.S. business and consumer spending and influence some 80% of all such spending nationally. One key subset of women who have proportionally more discretionary income is the mass affluent. Living in households ...
